3 Simple Steps To Social Media Conversions.
1. Identify the Problem.
Step one is simple: Identify the problem to which you have the solution! Explain the gap that exists and how your product or service will make their life easier, better, or simply more convenient. Find the value you are bringing and convey that value as clearly and concisely as possible.
2. “I know right?!”
Step two I like to call the “I know, right?” This is where, after you’ve identified the problem, you agree that this is in fact an issue that needs to be solved. The “I know right” creates a bond or a “team” with you and the potential customer and you are now on an important mission to solve the problem together.
For example, we recently worked on a product called the “Helix Shaker” and here is a very simple example of how we successfully implemented the “I Know, Right?!”
The content doesn’t have to be amazing when the problem is real and relatable! With the Helix we solved the simple yet huge problem of having a supplement shaker that smells terrible after a couple uses, I related with the potential customer and together we fixed it.
Step three: provide a solution. You have now identified the gap, teamed up with your customer (who is ready to solve the problem) now you just need to hand over the solution. Place your call to action here! Your goal or conversion can be anything from a sale to an email signup or even a social share. Just be sure that whatever you are selling actually provides value or does what you claim it does!
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Thanks for reading now go put it to use!