8 years ago my best friend and I accidentally started a business…
It’s a long story but honestly that just about sums the whole thing up. I could tell you all about the small details (and if you keep reading eventually I will tell you everything I know!) but for now I’m going to focus on a few basic yet essential ways of being, that brought us from $11,000 in sales our first year to over $1,000,000 in the following three.
We then sold $1,000,00 worth of tee shirts in 3 years, with $0 in advertising.
Please understand that I am not bragging, in fact far from it. We sold $1M and made far more than $1M worth of mistakes. I am writing this with the intent to help you in whatever area you are “accidental business-ing” and hopefully I can help you make fewer mistakes than we did along the way.
I sat down with Joel for lunch today and we came up with 3 of the most basic principals that we implemented to consistently convert sales where tests, data, and professionals said we couldn’t.
- Be Authentic
- Develop Relationships
- Attention To Detail
Mosts products come from a place of need. The marketer identifies a market and then creates a product to fill the need. This method is usually easy to sell but the product has no soul.
Our approach was to create a product we loved and fully believed in however, we had essentially no market.
As accidental as this method was at first we learned quickly that the buyer catches on almost immediately to the personality behind a product and that If you create an passionate, authentic product, not only will it sell, but you can create a community around it. That is way more valuable than dollars.
2. Develop Relationships
A good relationship is built on trust, mutual respect, and (often) mutual benefit. There is a fine line between helping each other out and asking for a hand out. (see more on that here: Marketing Is Not A Sport) Be open, friendly, and willing to help others out and you will start to see others doing the same for you and your business. This is FREE advertising! Plus conversion rates on word of mouth will always be higher than PPC ads.
3. Attention To Detail
A.T.D. Ay Tee Freakin Dee. If you have ever had a conversation with me you’ve heard me say these three letters and nothing is more important. Attention to detail is what makes a purchase an experience and not just a transaction. Once you understand this, there is no stopping you.
Have a question? Want to know more? Curious about why purple is Joels favorite color? Leave us a comment, I would love to hear from you!
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